REAL SLIDES · BUILT FROM A SCRIPT
Every One Of These — Minutes.
Built from a pasted script. No designer. No PowerPoint.
SIX DESIGN SYSTEMS · YOUR BRAND COLOURS
10%Directionyou
80%ExecutionAI
10%Judgementyou
THE METHOD
Split every deliverable 10 / 80 / 10.
The human bookends are small — but they're where all the leverage lives.
10
You set direction
Goal, audience, constraints, examples of great — a brief you'd give a senior hire.
80
AI executes
Whole drafts, whole campaigns, whole decks — not fragments you stitch together.
10
You judge
Taste, truth, and stakes. You sign it before it ships.
A brief history
Proven infrastructure, not a new experiment.
0
Microsoft acquired it,
2018
THE WAKE-UP CALL
180 DAYS
<2 DAYS
TIME FOR THE AI INDUSTRY TO ADD $1B IN CUMULATIVE REVENUE — 2023 VS. TODAY
THE COMPOUND EFFECT
Less time per piece. More pieces shipped.
2
PUBLISHED PER WEEK — BEFORE
→
5
PUBLISHED PER WEEK — NOW
The operating ratio
How the work splits.
THE MIDDLE 80
Let AI carry 80% of the lift.
WHAT CHANGES
The Same Work, In A Fraction.
05 · MOVE UP THE STACK
Adopt deep apps, not raw models.
01 · SKIP
No custom wrappers
Don't burn resources wrapping raw APIs. Last year's frontier is this year's cheap open weights.
02 · ADOPT
Vertical apps
Tools that integrate deeply into your existing workflows, not another thin layer.
03 · DEFEND
Own your moat
Proprietary domain data and workflow lock-in are what competitors can't copy.
SHIFT 01 · TOKEN VOLUMES / YEAR
0
Token volumes are growing 14x a year — propelled by agentic workloads that "think" in tokens.
"
I pushed one update at nine. By the time the team logged on, every cold-email skill had already updated — no message, no version confusion.
— Marketing with AI
THE PLAYBOOK
Run one deliverable through it this week.
01
Brief it
Goal, audience, constraints, and one example of "great."
02
Let it run
Ask for the whole deliverable — never fragments.
03
Judge it
Apply taste, check the claims, weigh the stakes.
04
Ship it
Your name goes on it — so make it yours.
THE PRINCIPLE
The first 10% is leverage. The last 10% is your reputation.
NEXT STEP
Direct more. Type less.
Pick one deliverable this week, split it 10/80/10, and see what comes back.
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ROBERT GILLESPIE · MARKETING WITH AI