Claude for Marketers
Early-bird £250 · until 15 June
Claim my spot
Claude for Marketers
The self-paced course · Refined from 30 live workshops
Most marketers are getting maybe 20% of what Claude can do. This course closes the gap - so you finish with a real, working marketing system on your own machine, not just notes from another course.
First 50 buyers, or until 15 June, 8am BST.
Claim my early-bird spotCourse access opens Monday 15 June · Lifetime access
Trusted by, and working with, teams at -
The problem
You've written prompts. Drafted intros. Pulled headlines. It saved you a bit of time - then you went back to doing most of the work yourself.
Here's what nobody told you: the version you've been using is the surface. The chatbot. Copy in, copy out, you do the formatting, the file-wrangling, the thinking-in-between.
The other 90% is Claude working with your actual files, on your actual computer, in your actual brand voice - reading briefs, pulling data from spreadsheets, building decks in your templates, and saving finished work to your desktop. End-to-end. With you approving the work, not typing every step.
You haven't seen that version yet because nobody's shown you how to set it up.
That's the whole job of this course.
The solution
A complete, self-paced course that takes you from "I've used Claude as a chatbot" to "Claude is running as a marketing system on my machine."
Refined from 30 live in-person workshops with marketing teams - content, social, paid, video, brand, and agency-side. Not theory. Not "what AI is." Not a prompt library. A system. Yours. Running.
Who this is for
What you'll learn
Why now - the honest version, not the hype. The shift to the "hybrid marketer," the 10/80/10 principle that compounds your skill instead of eroding it, and the clearest explanation you'll find of where Claude Chat ends and the real work begins.
The foundation everything else sits on. Brief Claude like a sharp intern, build the folder structure and context files that make every output sound like you, and get the trust-and-safety basics right so you can let it act with confidence.
Stop re-explaining yourself every time you open Claude. Capture your processes as reusable Skills, connect your existing tools so Claude works across them, and run the Marketing Plugin to turn a single brief into competitor analyses, content plans, and campaigns.
The actual deliverables, demoed end-to-end: content in your voice, competitor briefs, reports and decks in Excel and PowerPoint, prospecting and outreach. Brief in, finished work out.
The most underused feature in Claude - and one of the most powerful. Set recurring work to run on a schedule (a Monday-morning briefing, a weekly competitor scan, content repurposing) so the system keeps working when you're not at your desk.
You get lifetime access to the course, and updates plus new modules (Claude Code and Claude Design are already on the way) run through the end of 2026, without paying again.
What you'll actually build
These are examples, not a checklist. Whatever corner of marketing you work in, the system bends to it - the final module is building a workflow around one of your real recurring tasks.
Stage a brief and a style anchor, point Claude at the folder, and get a long-form draft plus a social pack - edited in-session, exported to .docx, nothing published without your yes.
Drop a folder of PDFs and screenshots, get a structured competitive brief back. No connectors, no risk.
Real Excel files with working formulas, and PowerPoint decks built from your data - the workflow a head of marketing watched replace four hours of her week.
Find lookalike companies and contacts, build distinct buyer personas, and draft a personalised email for each - straight to Gmail drafts, sending only on your approval.
A scheduled task that pulls from your tools overnight and lands a briefing in your folder before you start work.
That's the point. Once you've built the system, you point it at whatever you do most - reporting, social, paid, brand, lifecycle, agency client work - and it adapts.
Testimonials
I came in not really sure what Claude could do beyond the odd caption or email draft. I left with three workflows I now use every week - a competitor brief, a content repurposing flow, and a reporting setup. Whatever corner of marketing you sit in, you'll walk away with things that genuinely fit how you work.
Robert is a genuinely brilliant teacher. He takes big, intimidating topics and breaks them into steps you can follow, then walks you from the idea right through to doing it yourself. I left having built my first reusable Skill - a brand-voice checker I now run everything through. I've sat through plenty of 'AI for marketers' sessions that left me more confused than when I arrived; this was the complete opposite.
What made it land is that Robert is a marketer first, not a tech evangelist. He understands the actual work we do, so every example was relevant and nothing felt like hype. By the end I trusted I was learning this from someone who's been in my shoes - and that's rare in the AI space.
I'd been treating Claude like a slightly better search engine. Robert showed me how to actually work with it properly - files, context, connected tools - and it just clicked. The first thing I rebuilt was my monthly performance report, which used to swallow half a day; now it takes minutes. I walked out confident using Cowork the way it's meant to be used, not just poking at a chat box and hoping.
The resources alone were worth the day. Cowork was brand new to me - working in folders and files isn't how most marketers think - and Robert gave us templates and a clear way to structure everything so Claude could support my real job. I went home, set it up the same night, and had my campaign-brief workflow running by the end of the week.
Everything you get
10–12+ hours of pause-and-do content, from your first Cowork task through Projects, Skills, Connectors, Plugins, Scheduled Tasks, and building an automated workflow on your own machine.
You keep access for life. On top of that, a new module ships every month - Claude Code next, then Claude Design - and existing modules get updated whenever Claude changes. You never pay again.
In late July - roughly four to five weeks after launch - a live session for all buyers. Real questions, real use cases. Recorded, so you get it either way.
About Robert
Hi, I'm Robert.
I've been a marketer for 25 years - leading teams, leading strategy, and learning what good actually looks like long before AI entered the picture.
For the last few years I've used a mix of AI tools to do that work, but in the last six months I've gone all in on Claude - teaching marketers how to use it properly at companies, at events, and one-on-one. In just the last few months I've run 30 in-person Claude for Marketers workshops with 300+ marketers, across B2B, consumer goods, professional services, and agencies.
I've been trusted to work in the AI-marketing space with teams at companies like Adobe and JP Morgan Chase, invited to deliver a keynote for the Chartered Institute of Marketing, and recently invited to write a weekly column on Marketing with AI for Inc. And almost 13,000 marketers read my Substack newsletter, Marketing with AI.
I'm not a developer or a researcher.
I'm a marketer who got obsessed with what Claude could actually do for our work - and that 25-year career is exactly why I can teach it without the tech overwhelm that kills most "AI for marketers" content. I know which marketing problems are worth pointing it at, and what a good output looks like when it comes back.
Every module here has been tested in front of real marketers. The bits that used to confuse people in a room are taught a bit slower now. The bits that landed are sharper. You're not the first person to take this course - you're just the first to take it on video.
The offer
FAQ
If you've felt the gap between "I've heard of Claude" and "Claude is running my marketing function," this is the bridge. 30 workshops' worth of teaching, refined into a self-paced course. Lifetime access. Nine bonuses. A live session. Updates through 2026.
- Robert
After 15 June (or once the first 50 have sold) it's £349, and I won't roll the price back for individual buyers - the whole point of the early-bird is honouring the people who got in early.