Robert Gillespie — Marketing with AI

About

I help marketers automate tasks, streamline workflows, and get more done with AI.

I've spent 25 years in marketing leading strategy — and the last few helping companies large and small actually put AI to work. It's why teams keep asking me back to run workshops around the world, why Inc. invited me to write on marketing with AI, and why thousands of marketers read me every week. Each week I write up what's actually working, so you don't have to learn it the slow way.

2,150+

Marketers trained on Claude

25+

Years in marketing

15,500+

Newsletter readers

Inc.

“Marketing with AI” columnist

Beyond the newsletter

Want help putting this to work?

Self-paced course

Claude for Marketers Masterclass

Become the marketer who builds the agents and workflows that run your marketing end to end - while everyone else is still typing prompts. The self-paced, step-by-step manual for Claude Cowork.

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Consulting, coaching & training

Embed Claude into your team

I work with organisations to automate tasks, streamline workflows, and get more done with AI - building the skills, systems and workflows that turn Claude into their marketing operating system. Consulting, coaching and training, in person or on demand.

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What people say

People I've worked with - in person, online, and through my courses

I came in not sure what Claude could do beyond the chat mode I'd used in ChatGPT. But after I got to grips with Cowork, I left with three workflows I now use every week. Whatever corner of marketing you sit in, you'll walk away with things that genuinely fit how you work.

Nikki

Head of Marketing, SaaS

His marketing strategy and thought process was second to none. To this day, we're still executing the foundations he helped implement inside the business.

Gavin Speirs

CEO, Solutions Driven

His ability to distil my complex ideas into a compelling, straightforward narrative made a huge difference. Within months we saw significant growth in engagement from our ideal customers.

Kevin Austin

Founder & CEO, XLR8

I'd been treating Claude like a slightly better search engine. Robert showed me how to work with it properly - files, context, connected tools - and my monthly report went from half a day to minutes.

Alison

Head of Marketing, Professional Services

Cowork was brand new to me. Robert gave us a clear way to structure everything - I went home, set it up that night, and had my campaign-brief workflow running by the end of that day.

Adrian

Brand Manager, Agency

He spent time upskilling the marketers in my team in AI, analytics and copywriting. Much of my success would not have been possible without Robert.

Gordon Cameron

Head of Marketing

Robert's AI Accelerator gave me the clarity and confidence to start using AI more effectively. His up-to-date knowledge and approach made all the difference.

Ashleigh Walker

Prospect 13

I left having built my first reusable Skill - a brand-voice checker I now run everything through.

Andrew

Content Marketing Manager, SaaS

Marketing with AI - two newsletters, every week.

The essays marketers come back to

The Marketer's Guide to Building an AI Marketing Team

How to Get Started with Claude Cowork as a Marketer

The Marketer's Guide to Claude Design (The Getting Started Edition)

Recent essays

The Marketer's Guide to Context Windows

The Marketer's Guide to Working With GitHub

The Marketer's Guide to Building Your AI Content OS

The Marketer's Guide to Claude Routines

The Marketer's Guide to Claude + Zapier

The Marketer's Guide to Web Scraping with Claude

The Marketer's Guide to Claude Cowork Projects

I help marketers automate tasks, streamline workflows, and get more done with AI.

Want help putting this to work?

Claude for Marketers Masterclass

Embed Claude into your team

Ready to make Claude your team's unfair advantage?

People I've worked with - in person, online, and through my courses

Two newsletters. Every week.