Hey, I'm Robert.

I embed Claude into marketing teams. From first steps to full-scale workflows — I help organisations turn Claude into their marketing team's operating system.

Let's Talk →
Robert Gillespie speaking at a marketing event

Most marketing teams know AI matters. Few know where to start — and even fewer know how to scale it.

I work with organisations to embed Claude directly into how their marketing teams actually work. Not as a side tool. Not as a chatbot for brainstorming. As the system that runs through everything they do.

I come in, learn how your team operates, and build the Claude ecosystem around it — custom workflows, skills, plugins, integrations — so your team moves from experimenting to executing.

Start. Run. Grow.

01

Start

Get your team set up and confident with Claude. Understand what's possible, cut through the noise, and build the foundation.

02

Run

Build workflows that fit how your team actually works. Not theoretical — practical systems they'll use every day.

03

Grow

Scale with skills, plugins, and custom systems that compound. Turn Claude from a tool into your team's operating system.

Let's Talk →

Brands I've Worked With

Trusted by Adobe, JP Morgan, O2, The Chartered Institute of Marketing
300+
Marketers Trained on Claude
20+
Years in Marketing
13,000+
Marketing with AI Newsletter Readers

Marketing with AI

Every week I break down what's actually working at the intersection of AI and marketing. No hype. No "top 10 prompt" lists. Just real workflows, real tools, and real thinking.

The Marketer's Guide to Building Your AI Content OS

The Marketer's Guide to Building Your AI Content OS

One marketer, a focused set of AI specialists, and the personal operating system behind it all.

The Marketer's Guide to Claude Design

The Marketer's Guide to Claude Design (The Getting Started Edition)

From the one foundational step to the on-brand campaign assets you can build once it's done.

The Marketer's Guide to Building an AI Marketing Team

The Marketer's Guide to Building an AI Marketing Team

One system. 38 specialists. Two expert advisors. Here's how to start building one yourself.

The Marketer's Guide to Claude Routines

The Marketer's Guide to Claude Routines

The first automation that keeps working while your laptop sleeps — plus 7 Routines you can build this week.

The Marketer's Guide to Claude + Zapier

The Marketer's Guide to Claude + Zapier

Connect Claude to 9,000+ apps and let it automate the work you shouldn't need to.

The Marketer's Guide to Web Scraping with Claude

The Marketer's Guide to Web Scraping with Claude

Collect data from almost any website — Google Maps, LinkedIn, Reddit, competitor pages — no code required.

The Marketer's Guide to Claude Cowork Projects

The Marketer's Guide to Claude Cowork Projects

Your AI finally remembers who you are. Here's how to set it up.

The Marketer's Guide to Claude Code

The Marketer's Guide to Claude Code (The Non-Techie Version)

It's the worst-named product in tech. It's also the most powerful thing a marketer can use right now.

The Marketer's Guide to Claude for Excel & PowerPoint

The Marketer's Guide to Claude for Excel & PowerPoint

Claude now lives inside your spreadsheets and slide decks. Here's what that means for marketers.

From Neo to CRO

From Neo to CRO: The Rise of Downloadable Marketing Skills

We're living in the marketing version of "I know kung fu."

Claude Cowork Plugins

The Marketer's Guide to Claude Cowork Plugins

Pre-built marketing workflows you can install in two minutes and run today.

Getting Started with Claude Cowork

How to Get Started with Claude Cowork as a Marketer

Claude just went from thinking partner to doing partner.

Claude Skills for Marketers

The Marketer's Guide to Claude Skills

How to give Claude specialist marketing knowledge it can use on demand.

Words from People I've Worked With

His marketing strategy and thought process was second to none. And to this day, we are still executing the marketing foundations he helped to implement inside the business.

Gavin Speirs

CEO, Solutions Driven

Robert’s AI Accelerator course gave me the clarity and confidence to start using AI more effectively. His up-to-date knowledge and approach made all the difference.

Ashleigh Walker

Prospect 13

He was always several steps ahead, testing new tools and marketing hacks long before some of our global competitors. Our marketing team was punching well above its weight, and that was all down to Rob.

Olivia Jack

Growth Manager

Before the Accelerator, I was muddling my way through AI tools, learning slowly as I went. Being shown their full potential gave me a solid grounding in how to approach prompts properly.

Fiona Gray

Equator

Robert spent time upskilling the marketers in my team in AI marketing, analytics, and copywriting. Two years into my role, I am now established and respected as a marketeer. Much of my success would not have been possible without Robert.

Gordon Cameron

Head of Marketing

His ability to distil my complex ideas into a compelling, straightforward narrative made a huge difference. Within months, we started seeing significant growth in engagement from our ideal customers.

Kevin Austin

Founder & CEO, XLR8

He had an amazing ability to think long term, talk short term and make you feel part of it. Rob’s work generated qualified inbound leads which directly increased revenue.

Nicki Paterson

Chief Growth Officer

He is always ahead of industry trends, applying innovative strategies that drive exceptional results. His leadership style fosters growth, creativity, and collaboration.

Kulwinder Kaur

Senior Marketing Executive

The AI Marketing Accelerator was a fantastic introduction into how to incorporate AI tools into your day-to-day marketing tasks. Robert was super knowledgeable and easy to talk to. Definitely would recommend it to any marketer looking for a solid intro to AI!

Chiara Warbeck

Marketing Manager

Robert played a pivotal role in helping me develop essential marketing skills, particularly in AI, messaging, and analytics. His ability to break down complex concepts made the learning process both engaging and effective.

Jason Scott

Marketing Executive

Rob continues to be an outstanding mentor, helping me bridge the gap between marketing theory and real-world marketing practice.

Emily Turner

Early Career Marketer & Freelancer

Robert mentored me and helped me build a solid foundation in key marketing areas. Thanks to his help, I was able to secure a position at a marketing agency.

Scott King

Paid Media Specialist

Ready to make Claude your marketing team's unfair advantage?

Whether you're just getting started or ready to scale — let's have a conversation about what's possible.